Upaya Mengurangi Skeptisisme Iklan Hijau dalam Meningkatkan Perilaku Pembelian Produk Hijau
The purpose of this study was to analyze the effect of consumer involvement in environmental sustainability, relevance, confusion, and entertainment from an ad read more impression of green against the skepticism of consumers through an approach of how far the company can deliver their messages more effectively.Survey by the instrument list of ques